Our Focus is Emission Reduction

Preventing carbon emissions must take the lead in our sustainability efforts.  We have to substantially reduce the amount of carbon we are emitting to buy time to allow carbon capture technology to become fully effective.

NetZero by 2050 is impossible if we continue to emit over 34 billion metric tons of carbon per year.

Traditional carbon registries are primarily focused on carbon capture and sequestration. There is little to no emphasis on efficiency for preventing emissions. Capturing and storing carbon already released into the air is important but will not solve this climate crisis alone, nor can enterprises within the regulated market make a big enough impact. Focusing on reducing energy emissions is key.